Get found by the clients who need you — on Google and in AI search.
Your next client asks ChatGPT, Perplexity, or Google’s AI for a lawyer before they ever scroll the blue links. LexSteward builds your firm a fast site, structures it so AI search can recommend you, turns visitors into leads with practice-specific calculators, and writes your content to live search demand, for you to approve. (Auto-publishing is on the roadmap; today you approve a draft and publish it.) This is the top of the flywheel: get found, win the client, delight them, and get found again.
Our specialty · AEO, Answer Engine Optimization
Be the firm AI recommends.
The rules of search are changing: prospects ask ChatGPT, Perplexity, and Google’s AI for a lawyer and act on the answer, they rarely scroll to the blue links anymore. AEO is how your firm becomes that answer. In about a minute, see exactly how you show up today, and the specific gaps costing you clients.
Why it works: AI answers cite sources that add something new, original, genuinely useful “information gain,” not another generic page. We build your firm into exactly that: the source an AI Overview names instead of skipping.
Checks your AI-answer presence, legal-directory citations, schema, crawler access, content structure, and Core Web Vitals. Nothing stored.
Your firm’s website, fast, modern, and readable by AI search.
Built and hosted for you, with clean schema on every page so ChatGPT, Perplexity, and Google’s AI can read and recommend you. Switch templates below — or open the full demo.
Synthetic firms These are illustrative demo firms. Open the live demo to scroll a full site.
A working calculator does the first consult for you.
A visitor types a few numbers and gets a real, jurisdiction-aware estimate, the answer they came for. It computes entirely in their browser and stores nothing; the only thing that leaves is the contact request they choose to send. That's a qualified lead, captured at the exact moment they're looking.
Live Fully interactive, these are the real calculators, computing in your browser. No data is stored.
A lead lands. It's qualified, scored, and ready.
The intake widget qualifies the matter in a conversational flow — practice area, urgency, conflict check — and delivers a scored lead to your dashboard. No phone tag, no intake form email.
Demo Walk the full intake flow. Submissions in this demo are discarded — not delivered to any real firm or inbox.
Everything that brings clients in, in one place.
The marketing half of LexSteward: your site, your AI-search visibility, your lead tools, and your content, working together, on a flat $99/mo, with no agency and no per-seat math.
AI-built firm website
A fast, modern site built and hosted for your firm, describe your practice, pick a template, approve. No agency, no developer, no meetings. Your site is built and set up with your account.
Answer-engine optimization
Structured so AI search, ChatGPT, Perplexity, Google’s AI, can read and recommend your firm, with clean schema on every page. Run the free AI-visibility audit above to see where you stand.
Lead-gen calculators
Practice-specific calculators give a visitor a real estimate and turn them into a lead. They compute in the visitor’s browser and store no claimant data, only the contact request the visitor chooses to send.
Content engine
Research-first blog posts + a newsletter, written for what people in your area are searching for this week, drafted under your firm’s named attorney for you to approve before anything publishes. Auto-publishing is on the roadmap — not built yet; today the draft lands for you to approve and publish.
Local presence
Google Business Profile guidance and suspension-safe listing checks, so your profile reads right and shows up when someone nearby searches, without tripping a takedown. Live profile sync is on the roadmap — not built yet; the guidance and checks are what ship today.
Review engine
A consent-aware way to ask clients for a review and draft a reply in your firm’s voice, never fabricated, with your sign-off on every request. In design — not built yet.
SEO control center
One place to see where you stand and what to do next: AEO citation monitoring, local SEO and Google Business, on-page and content-gap checks, and lead-to-matter tracking where the portal handoff is connected. Coming soon — spec written, not built yet.
Marketing-Ward
Ward, on the get-found half: it drafts your AEO pages and posts, flags where you’re invisible to AI search, and proposes the next best move, for you to approve. In preview — publishing is still your click.
Operations only, we never write legal or jurisdictional advice for your clients; the content engine produces marketing about your practice, for your attorney to approve. See pricing for what’s included at each tier.
- 1 · Research, finds what people in Phoenix · immigration are searching this week: “how long does an asylum case take in Phoenix”, “can I get a work permit while asylum is pending”.
- 2 · Write, drafts the post, bylined to your attorney Dana Vega, Attorney: “Asylum timelines in Phoenix: what to expect in 2026.”
- 3 · Structure, builds the
Article+FAQPageJSON-LD so AI search can read it. - 4 · Approve, lands in your dashboard with Approve or Edit first. Nothing publishes until you sign off.
- 5 · Publish, on approval it’s ready for you to publish. Posting to your blog and sending the newsletter for you are on the roadmap.
It researches first, writes in your attorney’s name, then waits.
Most “AI content” guesses. Yours starts by finding what people in your area are actually searching this week, drafts a genuinely useful post bylined to your named attorney (the E-E-A-T AI search rewards), and builds the structured data so it can be cited, then it stops and asks you to approve.
Good to know.
- Why does “AI search” matter for a law firm?
- More and more clients ask ChatGPT, Perplexity, or Google’s AI overview for a lawyer before they ever click a traditional result. Those answers are assembled from sites the AI can read and trust. If your firm isn’t structured for that, you’re invisible at the exact moment someone is looking, your firm should be the answer the AI gives.
- Do I have to leave my current website?
- No. Keep your site and we run the content engine, calculators, and a LexSteward-hosted lead page alongside it; we never touch your existing site. Or let us build and host a new one for you.
- Who writes and approves the content, and is it compliant?
- You do. Every post and newsletter is drafted under your firm’s named attorney and lands in your dashboard for one-click approval before it publishes. Because you’re the licensed attorney signing off on your own advertising, your approval is the bar-advertising review the rules require. Nothing publishes until you publish it. Auto-publishing is on the roadmap.
- Are the calculators accurate, and what happens to a visitor’s data?
- The calculators are informational estimates from published data, with jurisdiction-aware disclaimers, not legal advice. They compute entirely in the visitor’s browser and store no personal information; the only thing sent is the contact request a visitor chooses to submit.
Be the firm AI recommends.
Get found by your next client, turn visitors into leads, and keep your content answering live search demand, from one private system.